Our Farmers

The irreplaceable heart of our coffee value chain.

a woman Farmer in a blue shirt and red pants

a group of women farmers standing in front of a coffee tress

An indigenous community is at the heart of our story. Living high on the mountainsides of tropical montane forests, Rwandan families run their own small-scale farms. Using knowledge passed down through generations, these farmers meticulously tend to their coffee bushes throughout the year, planting and pruning to ensure a healthy harvest.

During the harvest season, they hand-pick each coffee cherry at the peak of ripeness. With each full basket, they begin the challenging journey of navigating steep, winding paths, carrying their harvest on their backs to the cooperative processing station. Here, the beans are sorted, processed, and dried, with employees bending over tables to turn the beans frequently, ensuring every single one receives the perfect amount of sunlight.

Once dried, the beans are hulled by employees to remove the parchment, revealing the fresh green coffee bean inside, before being meticulously graded and sorted through milling.

Unique to other brands, our beans are roasted directly within the community where they are grown. This is how we keep value, jobs, and opportunities right in the hands of the people who cultivated them. The fresh, roasted beans are then immediately packaged to seal in a flavor that is vibrant and true to its origin, capturing the unparalleled freshness and complexity of a bean just after harvest.

two women are working on a large pile of coffee beans drying table

a group of people standing around a table with coffee beans

a woman sitting on a bed with a pile of coffeeseeds

a man in a green uniform is standing in front of a coffee roasting machine

sealing a coffee bag witha manual machine sealer

a woman standing in front of a sign that says, women"s coffee famers

a group of people wearing masks and gloves preparing coffee

a woman in a red shirt is holding a coffee pot

three children standing on a dirt road in their community

The coffee in your cup isn't just a product, it's the tangible return on that investment. It’s a direct result of a transparent supply chain that keeps profits local, empowering the next generation to thrive. Your daily coffee ritual is transformed into a powerful act of support, proving that great taste and a great mission can go hand in hand.

Our Vision

We work hand-in-hand with coffee farmers and their communities to build a sustainable business model that ensures fair incomes, fosters local entrepreneurship, and strengthens both economic and environmental resilience.

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When you choose Beyond-Fair, you're doing more than just buying a bag of coffee; you're making a direct, positive impact. Every purchase acts as a micro-investment in our Rwandan village community, creating jobs and building a sustainable future for the next generation.